Expert's Opinion
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Hair Care
Similarities Rise Between Hair Styling and Makeup Trends
A closer look at Circana’s recent study cites growing demand for hybrid or multi-benefit products.Natallia Bambiza, Director, Beauty Category Analyst, Circana 08.28.23
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Cosmetics
The Future of DTC Beauty: Selling on External Marketplaces or Building Your Own?
For beauty brands looking to expand beyond DTC, marketplaces offer two main opportunities for growth.Jordan Jewell, Analyst in Residence at VTEX 08.07.23
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Cosmetics
Unlocking the Consumer Journey: Insights and Predictions for Beauty Brands
Navigating beauty’s new digital renaissance in 2023.Sampo Parkkinen, CEO & Founder, Revieve 07.31.23
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Cosmetics
Backing Up ‘Green’ Beauty Claims
‘Transparency is now more than just a nice-to-have; it's fundamental to brand survival.’Keelie Teasdale, Interbrand 07.24.23
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Cosmetics | Fragrances | Skin Care/Sun Care
The Omnichannel Beauty Customer Journey
The beauty customer’s journey begins online, but the in-store experience remains critical in the path to purchase.Elle Morris, Chief Marketing Officer, Olberding Brand Family 07.19.23
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Cosmetics
Top 5 Trends That Will Drive the Beauty Industry Forward in 2023
Insight on how brands can leverage AR and AI to get ahead of the curve.Sampo Parkkinen, CEO & Founder, Revieve 07.17.23
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Eco-friendly
Thin-Film Plastic Needs a Makeover & Tom Ford Is Awarding Alternative Solutions
Tom Ford and Lonely Whale spotlight seaweed as a sustainable solution to thin-film plastic made from fossil fuels.Emy Kane, Lonely Whale 06.26.23
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Cosmetics
Beauty Consumers Are Pressuring Brands for Greater Sustainability
Shopper data shows taking even small transparent packaging steps can go a long way toward buyers’ acceptance.Clarissa Schealer, ESW’s VP of Sales, Beauty, Wellness & Lifestyle Brands 06.12.23
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Cosmetics
4 Key Ways Innovation Is Changing the Beauty Industry
In a rapidly changing market, brands must evolve to keep up with consumer demand and stay relevant.Anna Mayo, Vice President Beauty Vertical, NIQ 06.05.23
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Package Development | Sustainable Pkg/Practices
Packaging Insights from Apogee Development and Batallure Beauty
The packaging development process is a crucial component of any brand's success—and collaboration is essential, Pratt Students learn.Jeannie Joshi, Creative Director & Design Educator 06.02.23
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Cosmetics
How the ‘Treat’ Mindset Influences Beauty
Consumers looking for an emotional pick-me-up are impacting sales in the cosmetics aisle.Natallia Bambiza, Beauty industry analyst, Circana 05.31.23
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Cosmetics | Skin Care/Sun Care
How Ethnicity Is Changing the American Standard of Beauty
There has been a movement towards greater diversity and inclusivity in the realm of beauty—and influencers are one factor driving this shift.Elle Morris, Chief Marketing Officer, Olberding Brand Family 05.22.23
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Cosmetics
AI Innovations Are Transforming the Beauty Business
Beauty brands are using AI to transform the online shopping experience—and AI effects now rival in-person try-ons.Alice Chang, CEO & Founder of Perfect Corp 05.08.23
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Cosmetics
Orveon Shifts to a Circular Approach for Product Development & Packaging
The collective behind leading beauty brands bareMinerals, Laura Mercier and Buxom, is taking action to put sustainability at the forefront of its brand mission.Pascal Houdayer, CEO of Orveon 05.01.23
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Cosmetics | Skin Care/Sun Care
2023 Beauty Tech Trends
Meeting the ever-changing virtual needs of consumers at retail and beyond.Sampo Parkkinen, CEO & Founder, Revieve 04.24.23
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AMERIPEN Recognizes Earth Day 2023 in the Spirit of Collaboration
We must all work together to find solutions to expand and modernize the packaging recovery, reuse, and recycling infrastructure.Dan Felton, Executive Director of AMERIPEN 04.21.23
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Cosmetics | Sustainable Pkg/Practices
How Kari Gran Prioritizes Sustainability
‘We keep pushing forward even though we know we’re not perfect.’Kari Gran, Founder, Kari Gran Skincare and Makeup 04.05.23
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Skin Care/Sun Care
Luxury Skincare Faces New Competition from Mass Brands
While consumers have adapted to higher fragrance prices, they don’t necessarily feel the same about skincare.Jennifer Famiano, Beauty Industry Analyst, Circana 03.31.23
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Cosmetics
How AI and VR Have Fueled Beauty Retail's Growth
Advances in technology will continue to influence personalization online and at beauty counters.Elle Morris, Chief Marketing Officer, Olberding Brand Family 03.27.23
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Cosmetics
How Beauty Brands Can Embrace Customer-Centric Innovation
Working with a 3PL who understands the importance of brand representation can be key.Kamran Iqbal, Commerce Strategist, PFS 03.02.23
