We asked a number of leading brands—including Estée Lauder, Westman Atelier, Natura and e.l.f. Beauty—for insight on their efforts and accomplishments.
As more people spend time in virtual worlds, beauty brands want to be there too—offering novel ways for consumers to experience their products and services.
Drew Elliott, SVP/Global Creative Director, MAC Cosmetics, discusses creating packaging for an iconic brand—and how sustainability is in every project.
‘Free-from’ beauty claims have been trending, plus the latest in ‘skinification,’ ‘slugging’ and more, in this analysis of Beauty’s latest stats and launches.