It is crucial for businesses to have a strong online presence to succeed. As a digital agency, we know just how important that is for our clients, but it’s just as important for Adido as an agency as well.

Not every business has the time or expertise to execute a comprehensive digital marketing strategy. That's where Adido and digital marketing agencies come in - we offer a range of services to help businesses build their brand, increase their online visibility, and drive sales. We do this in a candid, curious, commercially focused, and caring manner.

But with so many agencies out there, how do you choose the right one for your business? In this article, we’ll explore some key factors to consider when choosing a digital marketing agency.

Determine your goals and budget

This is sometimes much harder than you think it will be, but before you start looking for a digital marketing agency, you should first determine your goals and budget.

Do you know what you hope to achieve with your digital marketing efforts? How much are you willing to spend? Having a clear understanding of your goals and budget will help you find an agency that can deliver the results you need within your budget constraints.

What an agency will be able to do is assist you with defining and deciding a budget. If you can provide a budget outline to an agency, their expertise should be able to tell you what you can expect from your budget. This can lead to very candid conversations, if, for example, your paid search budget is not enough to cover the agency management fees and the media spend, an agency should tell you this up front. The team at Adido will always be candid about this and advise potential clients when their budget will not be enough to reach their goals.

Research the agency's expertise

Once you've determined your goals and budget, you should research potential digital marketing agencies to see if they have the expertise to help you achieve those goals. Look for agencies that specialise in the areas you need the most help with, whether it's search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing or content marketing. Another consideration is if you require web design or web development assistance.

Check the agency's credentials

Another important factor to consider when choosing a digital marketing agency is their track record. Any agency worth their salt should be able to provide or demonstrate a wide range of case studies or client references and testimonials. Always look for evidence that an agency has helped businesses similar to yours achieve their marketing goals.

You also have many other avenues outside of the agency themselves, such as checking online reviews or ask for recommendations from your network, platforms like LinkedIn can be great for this.

Here at Adido we are proud of our 5-star rating on Google reviews, and we continually strive to ensure we deliver a 5-star service to all of our clients.

Evaluate the agency's communication and client service

Effective communication is essential when working with a digital marketing agency. Agencies should be proactive in providing communication and feedback, while being transparent and willing to communicate with you regularly to keep you updated on project progress. This is where the role of an Account Manager can really show value to clients. There are many benefits to a having a dedicated Account Manager, to ensure projects run smoothly.

Consider the agency's culture and values

Finally, it's important to consider the agency's culture and values. Do they marry up with your own? Choose an agency that shares your business's values and has a culture that aligns with your own. This can ensure that you can work effectively with the agency and that they will represent your brand in a way which is consistent with your values.


Choosing the right digital marketing agency is a critical decision for any business. By determining your goals and budget, researching the agency's expertise, checking their track record, evaluating their communication and customer service, and considering their culture and values, you can find an agency that will help you achieve your marketing goals and build a strong online presence.

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Meet the author ...

Kyle Bones

Account Manager

Kyle is at the heart of client delivery being the central point of contact for ongoing marketing retainers and project-based contracts. If you ring the office, he'll probably be ...